Project Summary: On this occasion, the main target (or client) was the Latin community in the city of Calgary, particularly the Colombian population, and SalchiFest was born as an attempt to bring that tropical uniqueness such as Salchipapas, Arepa de choclo, and Arepa Santandereana. The conducted research for the logo's creation included the implementation of Latin-style fonts such as Graffiti, which is very common to find in important Latin American cities such as Cali, Colombia. Some of the final products where the SalchiFest logo was applied on were a polo shirt uniform, Ketchup and BBQ Sauce, fries containers, and delivery bags, as shown on the pictures below.
People involved in the project: Kent Pomida, Mike Lagore, Talson Neufeld and Juan Tovar
